Coming soon
This guide will explain how to turn behavioral events into reusable GA4 funnel metrics.
The core pattern:
- behavioral event
- numeric event parameter = 1
- GA4 custom metric
- calculated metric
- funnel rate
Example rates:
- Form start rate = starts / impressions
- Form completion rate = completions / starts
- Impression-to-completion rate = completions / impressions
This article will connect implementation guides like HubSpot form tracking to the downstream GA4 metrics and reporting setup.
Implementation Example: HubSpot Forms
For a concrete implementation example, read: track HubSpot form starts and submissions with Google Tag Manager.
That guide shows how HubSpot form behavior can be captured first, before those events are turned into GA4 custom metrics and calculated rates.